Detail
Relaunch
Die Presse
The direct mail to tie with the relaunch campaign for “Die Presse” took the form of elegant metal boxes with a special gift for Austria’s opinion leaders – the invitation to a big gala night at the Museum of Applied Arts (see video clip).
The boxes also contained a luxuriously bound chapter from Stefan Zweig’s novel “The World of Yesterday”, in which the author praises the “Neue Freie Presse” – already one hundred years old at the time – as an “eternal temple of progress”. New times make for new pages!