Detail
Eurocryor
Trade fair stand
Campaign layout/image brochure for Euro’Cryor, Europe’s leading manufacturer of customised refrigerated displays.
The claim: Euro’Cryor presents products as “beautycool” – well refrigerated and with maximum aesthetic impact.
This selling proposition is showcased through a unique line that has fashion models present refrigeration products like precious jewellery: Let's make your pretty products – beautycool!
The trade fair stand plays to the strengths of the campaign, as the “beautycool” imagery contrasts sharply with the technology-bound design adopted by other manufacturers.