Detail
Die Presse – Teaser campaign
Teaser campaign
The teaser campaign for Austria’s most respected daily newspaper plays on the audience’s curiosity and challenges readers’ intelligence.
It also highlights why full information needs the full broadsheet format – and hence a quality newspaper.
At the same time, the new slogan is given visual expression by playing on the similarity of the German words “Zeit” (“time”) and “Zeitung” (“newspaper”): That’s all the time/newspaper it takes.