Detail
Ad motifs - Turn Hemp Beer
The hemp beer.
These are motifs of the deliberately provocative – and multiple award-winning – advertising campaign for a hemp beer produced by the Berlin-based Bier Company.
The bottle, depicted to resemble a joint, is a cheeky but potent eye-catcher for an individualistic, urban target group.
The suggestive headlines play ironically on the yearning for what is forbidden. Of course, the beer is free of THC but rich in vitamins ;-) Don't walk on the grass – drink it!